Digital Marketing Executive Job Overview

Job Responsibilities

      Firstly, digital marketing executives are expected to design and oversee all aspects of digital which includes: SEO, SEM, email marketing, display advertising campaigns, etc. Hence, they are involved in planning and managing the brand image of the company/ product on social media.

     Secondly, they prepare accurate reports and analyse them to understand the performance of marketing campaigns online and on social media. Also, they work on strict media planning and campaign budget allocated to them by marketing heads.

     Thirdly, they evaluate important metrics that affect website/app traffic, service quotas and target audience.

     Lastly, they work with advertising, media experts and web technology experts to brainstorm innovative growth strategies.

Day to Day Tasks

           Typically, day to day tasks of Digital Marketing Executive involves the following:

  1. Creating SEO-optimized content across the entire digital infrastructure.

  2. PPC campaign management.

  3. Tracking and analyzing important metrics that affect website traffic, service quotes and target audiences.

  4. Preparing regular internal reports that provide insight into performance.

  5. Working to key performance indicators and increasing relevant conversions.

  6. Cross-collaborating and liaising with external teams to create material.

  7. Organizing and promoting industry events such as launches, networking events, webinars and webcasts.

  8. Maintaining industry relevancy by identifying and analyzing the latest digital trends and tech developments in mobile marketing.

Preferred Degree

      To identify the preferred degree for this job profile, a survey was conducted with 128 respondents along with secondary research on popular job portals like Linkedin, Naukri.com, Indeed.com, etc. The graph below helps us understand the educational qualifications of current workforce in this profile.

(*Above data obtained from Payscale.com and also verified by survey results)

          It was identified that about 35.1% of employees currently working in the profile of Digital Marketing Executive have an MBA in Marketing. About 18.6% of them have a degree such as BBA or BMS or BCom. 

       Almost 16.5% of workforce has a degree in BMM who are currently working in this profile. Thus, more than 65% of current workforce has some or the other degree related to Marketing.

      However, 13.7% of workforce are Engineering Graduates having some extra courses in the field of Digital Marketing. Also, 16.1% of workforce have completely unrelated degrees but still thrive in this field.

   Hence, it can be assumed that this skills can be picked up by anybody due to lots of online certifications available.

         

Important Subjects & Academic Courses

Marketing Analytics

Marketing Management & Strategy

SEO and SEM

Content Marketing

Online Consumer Behavior

Brand Management

Online Reputation Management

Social Media Marketing

Lot of opportunity since the industry is in a strong growth phase

This skill  is required in all the industries due to strong digital growth.

Lot of Freelancing opportunities available!

This profile has a Performance oriented salary, variable component in salary is high.

Skills can be adopted by everybody thus lots of competition in future.

The skill does not have any formal structure, the more you explore the more you gain.

Job Demographics

        Analysis on demographics of workforce working in this profile indicates that about 12.1% of employees working as a Digital Marketing Executive choose this profile during their Early Career (i.e Within 0-3 Years of Job Experience)

       About 46.9% of the employees working in this profile join this profile during Early Career (i.e Between 3-5 Year of Job Experience).

       Individuals in their Mid Careers with an experience between 5-6  Years in an Industry contribute to 34% of workforce for the profile of Senior Executives or Digital Marketing Managers. Thus, this profile is suitable for recruits during an “Early to Mid Phase” in career hierarchy.

(*Above data obtained from Payscale.com and also verified by survey results)

      The Gender breakdown in this profile in India is 80.9% Male vs. 19.1% Females.

        It is interesting to know that number of women joining the workforce in profile of Digital Marketing Executive is rising exponentially in India since last two years. That’s because of freelancing opportunities, flexible work-timings and strong demand for the profile.

Salary Details

Information on average Total Salary, variable Salaries, Bonuses, Growth in the packages during Career hierarchy and much more for a Digital Marketing Executive!

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Upgrade Skills

List of Best Online Free Courses, Youtube Channels, Content Blogs along with best Certifications to upgrade the skills for a Digital Marketing Executive!

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