Digital Marketing Executive Salary Details

Salary Breakup

For a Digital Marketing Executive, the Median CTC (Cost to Company) Salary is INR 3,49,724 / annum About 10% of the workforce has a salary below INR 1,80,000/ About 90% of the workforce has a salary below INR 6,80,000/-

Salary with Career Growth

     Business Analysts after working for about 1-2  Years in a particular industry/clients  (i.e. Finance, Strategy, Technology, IT, Media Companies Etc.) usually get promoted to a designation of Digital Marketing Specialist.

       The responsibilities remain grow with added tasks pertaining to mentoring new joiners and deep-diving on specific digital marketing tools or domains (like Social Media, SEO, SEM, Content Marketing, etc.) The salary hike expected can be around 20-25% for this profile.

      After about 4-6 years of  further Job experience as a Digital Marketing Specialist,  a candidate dawns the role of Associate Digital Marketing Manager and then further as Senior Digital Marketing Manager.

     They essentially plays a techno-functional role of understanding the requirements from a business perspective and translating that into digital actionable checkpoints to be implemented by the reporting team. The salary hike expected for this profile can be around 25-40%.

Digital Marketing Executive Salary Growth

        After about 3-6 years of further experience depending on the competency, command over the sector, general knowledge and adaptability skills, they get promoted to Digital Strategy Manager or Digital Program Manager.

     The main responsibility here is to ensure smooth execution of projects within delivery date and plan the execution of digital initiatives of the projects at a macroscopic level.  Salary hike expected for this profile can be 20-30% on an average.

     And Finally after further 3-6 Years of experience, Program Managers finally get promoted to Digital Marketing Head and report to CXO Positions. Salary Hike expected can be between 30-40% which includes profit sharing, ESOPs, Allowances, etc.

Top Recruiters for this Profile

Business Analyst are widely recruited in the sectors mentioned below. Some of the top recruiters in these sectors are mentioned below as well. The information has been pulled out after analyzing 6 popular Job portals in India namely LinkedIn,,,, and Glassdoor.

B2B Sales(Merchants)

UTV Communications Sony Pictures Star Group
Balaji Telefilms Cinevistas Red Chillies Entertainment
Excel Entertainment Saregama India Ltd Zee Group

List of Companies

Mckinsey and Co. Boston Consulting Group Bain and Co.
Accenture Consulting AT Kearney Deloitte Consulting
KPMG India PWC India ZS Associates
Crisil Morningstar Value Research
Markets and Markets Frost and Sullivan Gartner
Thomson Reuters Evalueserve Nielson
LTI Consulting Cognizant EY

List of Companies

Bank of America Citibank JP Morgan
Deutsche Bank Morgan Stanley ICICI Group
HDFC Group Axis Bank Kotak Mahindra
Royal Bank of Scotland Franklin Templeton Max New York Life
Aditya Birla Group State Bank of India Indiabulls Housing Finance
L and T Finance DCB Bank Crisil Pvt Ltd.
ICICI Prudential AMC HDFC AMC SBI Mutual Fund
Franklin Templeton AMC Axis AMC Aditya Birla AMC
LIC Insurance of India ICICI Life Insurance HDFC Life
SBI Life Max New York Life Bajaj Alliance
Birla Sun Life Reliance Nippon Tata AIA
PNB Life Insurance Aegon Life Edelweiss Tokio
Nippon AMC UTI Asset Management Canara Robecco AMC
DSP Mutual Fund Invesco Mutual Fund Kotak Mahindra AMC
IIFL Securities Limited Bajaj Finance Limited Mahindra and Mahindra Group
Morning Star DBS Bank Ujjivan Small Finance Bank

List of Companies

Amazon IndiaFlipkartSnapdeal

HPDell TechnologiesMicrosoft
YahooIBM IndiaOracle
Sun MicrosystemsAdobeApple
Cisco NetworksNvidiaSAP
Myntra-JabongFirstcryIndiamart Intermesh
NykaaMake My TripGoIbibo
UdaanJust DialPharm Easy
Yatra OnlineBook My ShowInfibeam
NaaptolTata CLIQClear Trip
Hindustan Unilever P and G ITC
Emami Vini Cosmetics Dabur
Reckitt Benckiser Parle Agro Nestle’
Britannia/td> Marico Pvt. Ltd Colgate Palmolive
Blue Star Pidilite Whirlpool
Crompton Greaves Havells Voltas
Philips India/td> Eureka Forbes VIP Industries

List of Companies

Sun Pharma Lupin Industries Glaxo Smith Kline
Thyrocare Fortis Group Cipla
Piramal Pharma Abbott India Pfizer
Zydus Cadilla Dr. Reddy Laboratories Johnson and Johnson

Upgrade Skills

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Job Summary

Get in-depth details of Day-to-day tasks, Preferred Degree, Gender breakdown, Pros and Cons, KPIs and much more for a Digital Marketing Executive!

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