Marketing Executive

Preferred Degree

(*Above data obtained from Payscale.com and also verified by survey results)

Salary Breakup (in INR)

(*Above data obtained from Payscale.com and also verified by survey results)

First Hand Experience to understand the end-customer needs

This Profile is required in all the industries. Its industry agnostic.

Opportunity explore different geographies and meet new people

Performance oriented salary, variable component in salary is high.

Quantitative metrics not available to show success in work. Very Qualitative work.

Poor work-life Balance due to constant travelling and work pressure.

Job Satisfaction Level
3.89/5
Work-Life Balance
2.5/5
Scope in Industry
4/5

Which Candidates prefer this Job? (%)

(*Above data obtained from Payscale.com and also verified by survey results)

Gender Breakdown for this profile

How to Boost My Career?

  • MS in Business, Marketing, Strategy (Exam- GRE, IELTS, TOEFL)
  • MBA- Marketing (Exam- CAT, GMAT)
  • Diploma Courses in Hotel Management, Event Management, Digital Marketing, Market Research and Data Analytics.
  • Government and Bank PO exams.
  • Google Analytics – Individual Qualification
  • Facebook Blueprint certification
  • Certified Market Research Professional Certificate
  • PMI Agile Certified Practitioner (PMI-ACP).
  • IATA Travel and Tourism certificate
  • Certified Research Analyst (CRA) certificate

Famous Leaders who worked in this Profile

Related Careers

  • Advertising Executive
  • Sales Manager
  • Key Account Executive
  • Marketing Research Executive
  • Sales Executive
  • Web Developer

Responsibilities

  1. Typically, responsible for planning and developing efficient and intuitive marketing strategies.
  2. They are responsible for organizing and overseeing advertising/communication campaigns on social media, TV etc.
  3. They are also responsible for arranging and co-coordinating exhibitions and promotional events for the brand/ product
  4. They support the clients with business proposals, tenders and documentation
  5. They assist in securing access to major media channels and important sponsorship and oversee production of marketing materials too.
  6. They conduct market research to evaluate trends, brand awareness and competition ventures

Skills Required Currently

MS Word 71.1%
MS Powerpoint 86%
MS Excel 68.5%
Google Analytics 69.7%
Google Trends 75.8%
Google Keywords 56.5%

Skills Required in Future

Net Suite ERP 41.7%
Mail Chimp, Survey Tools 52.5%
IBM SPSS Statistics 51.6%
CRM - Zoho, Salesforce 83.8%

Functional Skills Required

  1. Strong oral and written communication and excellent Interpersonal skills is a must.
  2. Powerful Presentation Skills as well as confident and motivated people preferred.
  3. Ability to co-ordinate with a huge team and belief in Teamwork is needed.
  4. Willingness to Travel and work in a variety of environments.
  5. Excellent time-management and strong understanding of consumer behavior skills is required

Pay Growth by Experience (in INR)

(*Above data obtained from Payscale.com and also verified by survey results)

Top Industries & Companies that recruit in this profile

Enterprise Sales Companies: B2B Sales

Tata Consultancy Services Infosys Accenture IT Services
Capgemini Wipro Mphasis
Hexaware Tech Mahindra Ltd. HCL Technologies
3i Infotech Patni Computer Systems L and T infotech

List of Companies

Amazon India Flipkart Snapdeal
Myntra-Jabong Firstcry Indiamart Intermesh
Nykaa Make My Trip GoIbibo
Udaan Just Dial Pharm Easy
Yatra Online Book My Show Infibeam
Naaptol Tata CLIQ Clear Trip
IRCTC Naukri.com Zomato
Swiggy Zivame 99 Acres.com

B2B Sales(Merchants)

Sun Pharma Lupin Industries Glaxo Smith Kline
Thyrocare Fortis Group Cipla
Piramal Pharma Abbott India Pfizer
Zydus Cadilla Dr. Reddy Laboratories Johnson and Johnson

List of Companies

Bank of America Citibank JP Morgan
Deutsche Bank Morgan Stanley ICICI Group
HDFC Group Axis Bank Kotak Mahinda
Royal Bank of Scotland Franklin Templeton Max New York Life
Aditya Birla Group State Bank of India Indiabulls Housing Finance
L and T Finance/td> DCB Bank Crisil Pvt Ltd.
IIFL Securities Limited Bajaj Finance Limited Mahindra and Mahindra Group
Morning Star DBS Bank Ujjivan Small Finance Bank
   

List of Companies

Google India Facebook India Paytm
Paypal Phonepe Salesforce.com
HP Dell Technologies Microsoft
Yahoo IBM India Oracle
Sun Microsystems Adobe Apple
Cisco Networks Nvidia SAP
Qualcomm Intel VMWare
Tencent Holdings Netflix Xiaomi
Walt Disney Group Twitter Bill Desk
Incred Razorpay Mobikwik
Lenskart Oyo Rooms Policy Bazaar
Zerodha Byju’s Instamojo
 

B2B Sales(Merchants) or B2C Sales (End User)

Hindustan Unilever P and G ITC
Emami Vini Cosmetics Dabur
Reckitt Benckiser Parle Agro Nestle’
Britannia/td> Marico Pvt. Ltd Colgate Palmolive
Blue Star Pidilite Whirlpool
Crompton Greaves Havells Voltas
Philips India/td> Eureka Forbes VIP Industries

B2B Sales(Merchants)

UTV Communications Sony Pictures Star Group
Balaji Telefilms Cinevistas Red Chillies Entertainment
Excel Entertainment Saregama India Ltd Zee Group

Best Institutes in India for for this profile

Popular Colleges (Not rankwise)

HR College, Mumbai Jai Hind College, Mumbai Kishinchand Chellaram College, Mumbai
Lala Lajpatrai College, Mumbai Shri Ram College of Commerce, New Delhi Lady Shri Ram College for Women
MCC – Madras Christian College Ness Wadia College of Commerce Loyola College, Chennai
Chandigarh University, Chandigarh Jain University, Bangalore DCAC, New Delhi
Christ University, Bangalore Hindu College, New Delhi Hansraj College, New Delhi
St. Xaviers College, Kolkata MCC Bangalore Goenka College of Commerce, New Delhi
HL College of Commerce, Ahmedabad Presidency College, Chennai Nizam College Hyderabad

Popular Governement Colleges (Not rankwise)

KJ Somaiya College of Arts and Commerce, Mumbai NMIMS, Mumbai Mithibai College, Mumbai
St. Xavier’s College, Mumbai Symbiosis College of Arts and Commerce, Pune JD Birla Institute, Kolkata
Presidency College, Kolkata St. Joseph College of Commerce, Bangalore St. Andrews College, Mumbai
Madras Christian College, Chennai Mount Carmel College, Bangalore St. Xavier’s College, Kolkata
Bhavan’s College, Mumbai Poddar College of Commerce and Economics, Mumbai Sydenham College, Mumbai

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