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Digital Marketing Executive Salary Details

Salary Breakup

For a Digital Marketing Executive, the Median CTC (Cost to Company) Salary is INR 3,49,724 / annum About 10% of the workforce has a salary below INR 1,80,000/ About 90% of the workforce has a salary below INR 6,80,000/-

Salary with Career Growth

     Business Analysts after working for about 1-2  Years in a particular industry/clients  (i.e. Finance, Strategy, Technology, IT, Media Companies Etc.) usually get promoted to a designation of Digital Marketing Specialist.

       The responsibilities remain grow with added tasks pertaining to mentoring new joiners and deep-diving on specific digital marketing tools or domains (like Social Media, SEO, SEM, Content Marketing, etc.) The salary hike expected can be around 20-25% for this profile.

      After about 4-6 years of  further Job experience as a Digital Marketing Specialist,  a candidate dawns the role of Associate Digital Marketing Manager and then further as Senior Digital Marketing Manager.

     They essentially plays a techno-functional role of understanding the requirements from a business perspective and translating that into digital actionable checkpoints to be implemented by the reporting team. The salary hike expected for this profile can be around 25-40%.

        After about 3-6 years of further experience depending on the competency, command over the sector, general knowledge and adaptability skills, they get promoted to Digital Strategy Manager or Digital Program Manager.

     The main responsibility here is to ensure smooth execution of projects within delivery date and plan the execution of digital initiatives of the projects at a macroscopic level.  Salary hike expected for this profile can be 20-30% on an average.

     And Finally after further 3-6 Years of experience, Program Managers finally get promoted to Digital Marketing Head and report to CXO Positions. Salary Hike expected can be between 30-40% which includes profit sharing, ESOPs, Allowances, etc.

Top Recruiters for this Profile

Business Analyst are widely recruited in the sectors mentioned below. Some of the top recruiters in these sectors are mentioned below as well. The information has been pulled out after analyzing 6 popular Job portals in India namely LinkedIn,,,, and Glassdoor.

Upgrade Skills

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Job Summary

Get in-depth details of Day-to-day tasks, Preferred Degree, Gender breakdown, Pros and Cons, KPIs and much more for a Digital Marketing Executive!

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