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Marketing Executive

Preferred Degree

(*Above data obtained from Payscale.com and also verified by survey results)

Salary Breakup (in INR)

(*Above data obtained from Payscale.com and also verified by survey results)

First Hand Experience to understand the end-customer needs

This Profile is required in all the industries. Its industry agnostic.

Opportunity explore different geographies and meet new people

Performance oriented salary, variable component in salary is high.

Quantitative metrics not available to show success in work. Very Qualitative work.

Poor work-life Balance due to constant travelling and work pressure.

Job Satisfaction Level
3.89/5
Work-Life Balance
2.5/5
Scope in Industry
4/5

Which Candidates prefer this Job? (%)

(*Above data obtained from Payscale.com and also verified by survey results)

Gender Breakdown for this profile

How to Boost My Career?

  • MS in Business, Marketing, Strategy (Exam- GRE, IELTS, TOEFL)
  • MBA- Marketing (Exam- CAT, GMAT)
  • Diploma Courses in Hotel Management, Event Management, Digital Marketing, Market Research and Data Analytics.
  • Government and Bank PO exams.
  • Google Analytics – Individual Qualification
  • Facebook Blueprint certification
  • Certified Market Research Professional Certificate
  • PMI Agile Certified Practitioner (PMI-ACP).
  • IATA Travel and Tourism certificate
  • Certified Research Analyst (CRA) certificate

Famous Leaders who worked in this Profile

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Responsibilities

  1. Typically, responsible for planning and developing efficient and intuitive marketing strategies.
  2. They are responsible for organizing and overseeing advertising/communication campaigns on social media, TV etc.
  3. They are also responsible for arranging and co-coordinating exhibitions and promotional events for the brand/ product
  4. They support the clients with business proposals, tenders and documentation
  5. They assist in securing access to major media channels and important sponsorship and oversee production of marketing materials too.
  6. They conduct market research to evaluate trends, brand awareness and competition ventures

Skills Required Currently

MS Word 71.1%
MS Powerpoint 86%
MS Excel 68.5%
Google Analytics 69.7%
Google Trends 75.8%
Google Keywords 56.5%

Skills Required in Future

Net Suite ERP 41.7%
Mail Chimp, Survey Tools 52.5%
IBM SPSS Statistics 51.6%
CRM - Zoho, Salesforce 83.8%

Functional Skills Required

  1. Strong oral and written communication and excellent Interpersonal skills is a must.
  2. Powerful Presentation Skills as well as confident and motivated people preferred.
  3. Ability to co-ordinate with a huge team and belief in Teamwork is needed.
  4. Willingness to Travel and work in a variety of environments.
  5. Excellent time-management and strong understanding of consumer behavior skills is required

Pay Growth by Experience (in INR)

(*Above data obtained from Payscale.com and also verified by survey results)

Top Industries & Companies that recruit in this profile

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Best Youtube Tutorials for Skills Upgrade

Best Websites for this Skill

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